Saturday, January 7, 2012

Affiliate marketing


Affiliate Marketing

What about Affiliate Marketing Programs?

The benefit of affiliate programs for publishers and advertisers is that it can be used to market phyiscal products, software or services. It can take a bit of time, patience and even trial and error to find what works and what doesn’t but it is a growing area for businesses. There are typically two parts to an affiliate marketing program the advertiser and the publishers the following information will explain it in some more detail and list some of the leading programs in more detail.

  • Share a Sale
  • Avangate
  • Commission Junction
  • Click Bank
  • Kontera ContentLink
  • Amazon Affiliates
  • LinkShare
  • PepperJam Network
  • Google Affiliate Network
  • ClixGalore
What are publishers? Publishers are also known as affiliates or resellers and are an independent person, group or company that promotes selected products or services. The promotion of the advertisers products or services are in exchange for a commission paid for leads or successful sales.
How do publishers make money from affiliate marketing? The promotion of the advertisers product is done via affiliate display ads, text links or product links on the publishers website. A publisher can be paid a commission when one of their website visitors performs a specific action such as filling out a lead form, subscribing to a service/newsletter or making a purchase.
What about bigger publishers? For those publishers who deliver a lot of business they can also be offered a payment per click similar to Google Adsense. Some affiliates even offer a set amount per thousand visitors shown the advertisers banners as they already understand the likely CTR from the publishers website.
What other affiliate earning options are available? New earning programs such as Share a Sale also offer a Pay Per Call platform for trusted publishers who meet certain requirements for past performance based on factors such as leads, sales or even website traffic. Typically the more money a publisher gets paid as an affiliate depends on their performance and quality of traffic. Many programs have a number of very strict criteria which seek to limit the incentive to spam people for sales. The rules and conditions can be very specific on some programs and most require the publisher to provide more details how they plan to promote the advertiser.
Affiliate marketing methods? Some of these affiliate promotional methods include Search Engine Marketing (AdWords), Email Marketing, Direct Linking, SEO, Domains.
What policies must affilites follow? Most of the top-tier advertisers can have dozens or more policies the publisher must agree to in order to qualify for commissions, and these can often include:
  • Protected SEM bidding keywords: trademark terms, brand terms….
  • Prohibited SEM Display URLs: Trademark.com/affiliate#
  • Prohibited SEM Ad Copy Content: Buy direct from Trademark
  • Prohibited Website Domain Keywords: www.trademark-example-site.com
  • Prohibited Website Site URLS: /trademark/product/
  • Unacceptable Websites Topics: Sexual,War,Conflict,Death,Gross,Profane,Crime

What assistance do Advertisers offer affiliates?

  • Recommended SEM bidding keywords that convert well for other advertisers
  • Coupon Discount Codes
  • Affiliate Discount Codes
  • Promotional Codes
  • Can use Sub-Affiliate networks

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