Advanced PR Service: An Integral Piece of the Internet Marketing Puzzle
In your effort to drive traffic to your website, draw in
new customers, and upsell and cross-sell your products and services,
don’t overlook the power of the media! Sending out a press release may
seem old-school, but it’s really not. It is a high-impact strategy that
can pay for itself a hundredfold. We combine traditional media and New
Media methodologies to deliver BOTH short-term and long-term benefits to
your business.
Our PR services have been tailored to
meet your needs. Whether you want to reach journalists in your city, in a
few key media markets, or across the U.S., we deliver results. Our
expert services will directly reach targeted contacts from the
mainstream media, niche publications, the blogosphere, and online news
sites. Getting your press release into the right hands exponentially
increases the chance that your news story will catch the interest of
influential media contacts, who can then spread the word about your
company, product, or service.
Advanced Press Release Services
Choose the Press Release Distribution that Fits YOUR
Needs! We are able to tailor our distribution locally, regionally, or
nationally.
National Distribution -
Email distribution to media contacts who cover topics related to the
subject of your press release. Choose to target all U.S. media contacts
OR up to five designated media markets ( Click To View DMAs). ALSO
includes web site linking on prominent online news distribution sites.
Ideal for companies, products, and services that have broad appeal, or
that are targeting a particular niche.
Examples: An
online store that draws customers from across the country; or a company
that wants to reach trade publications relating to sporting goods,
outdoor recreation, and camping. A consultant who wants greater coverage
in financial centers might select New York City, Chicago, San
Francisco, Dallas, and Philadelphia;
Regional Distribution - Email distribution to media contacts who cover topics related to the subject of your press release. Target up to three designated media markets ( Click To View DMAs).
ALSO includes web site linking on prominent online news distribution
sites. YOU choose the media markets. Distribute your PR to fewer media
contacts, but focus on location. Ideal for regional events and
announcements.
Example: A Northern California music festival might select San Francisco, Sacramento and Reno.
Local Distribution - Email distribution to media contacts who cover topics related to the subject of your press release. Target one designated media market ( Click To View DMAs). ALSO
includes web site linking on prominent online news distribution sites.
YOU choose the media market. Give your press release complete saturation
within a single geographic area. Ideal for local events and press
conferences.
Example: An organization in Minneapolis is holding a fundraiser and wants to blanket the Minneapolis-St. Paul media.
Optional Features
- Press Release Writing Service - Our professional authors will craft your press release for you, finding the hook that will grab the media's attention.
- AP NewsWire Fax Service - Highly Recommended
- Radio Station Fax Service
- TV / Cable Station Fax Service
- Audio PR Creation - Our reporters
will create a professional audio version of your press release that
radio stations can insert into their news broadcasts.
- Yahoo NewsWire Distribution (Required for all publicly-held company PR distributions)
Client Testimonial
"Six months ago I used your Advanced Press Release Distribution service
on a friend's recommendation. I have to say it has been the smartest
marketing decision I have made to date. The exposure my business has
received has been tremendous. I have had photos of my product appear in
at least 15 publications including 2 major magazines, and have had
feature articles written about me and my product in various newspapers,
including my local paper who did a full page article with pictures. To
this day, I'm still getting interest from magazine editors. Your service
has really helped me to grow my business and given me the exposure to
add credibility to my product. I highly recommend Majon's Advanced Press Release Distribution service
as a wise investment of your marketing dollars. It's a small amount of
money to spend for a large return to your business. Thank you Majon!"
Leigh-Ann Kline
Designer and President
LeighAnnKline.com
The Big Picture for a Media & Press Strategy
A solid media and public relations strategy starts with understanding the big picture. Here are FOUR things you need to know:
1. The old rules don’t apply.
Influential journalists cross over traditional media boundaries. In
today’s media landscape, a mention in a blog post that goes viral can
have a bigger impact than a mention in the New York Times. A sound media strategy must include reaching reporters in the blogosphere as well as the mainstream media.
2. Journalists gather information from many channels.
Just like the rest of us, journalists are information consumers with
preferences. Some journalists rely primarily on email to gather
information to write stories, while others prefer to browse news sites
on the Web. Radio stations are more likely to run press releases if
they’re delivered as pre-packaged audio content. Newspaper newsrooms are
old school, and often overlook email in favor of faxed press releases. When
you use multiple delivery channels (email, Web, fax, audio), the
chances of having your message picked up by the media increases
exponentially.
3. Journalists are overworked.
Media outlets – whether traditional or online – have to deliver more
news with fewer resources. These days, there’s no such thing as a
24-hour news cycle. Journalists are expected to produce new content for
multiple outlets virtually around the clock. An effective media
relations strategy delivers information in a plug-in format that makes
journalists’ work easier. This means sending professionally
written press releases that read as news stories and providing audio
that can be played over the airwaves is most effective.
4. Press releases plant seeds that must be nurtured.
Journalists are information hoarders. If a reporter receives a press
release but isn’t working on a relevant story, he or she will likely
squirrel it away for future use. Because they’re overworked, journalists
keep contact information handy for easily accessible experts. A
sound media strategy involves sending out multiple press releases at
regular intervals to remind reporters that the expert on a given subject
is just a phone call or email away.
Why Use Majon International's Advanced PR Service?
Advanced PR will reach a wide
distribution list (over 690,000 media contacts and hundreds of online
news sites), while targeting the people you need to reach. Your press
release gets fast delivery (usually within 48 hours), and will be in the
right hands - all at a very low cost! Additionally, we have developed
quality "brand name" recognition for our press release services and
press release distributions. This helps you garner more press release exposure and consideration than if it were sent from anywhere else. Our Advanced PR service will save you time and money, and get you results… SALES results!
Your press release will be sent to our
media contacts across the country that cover YOUR press release topic,
or within sepcified geographic regions that YOU choose.
We meticulously add to and maintain our media contact database each and every day. You can be sure to reach the best and most up-to-date contacts for your business! Plus, your press release will be PERSONALIZED
as it is sent directly to the appropriate targeted media contacts who
will be most interested in your press release. No other press and media
service can even come close to the value that Majon's Advanced PR
offers!
Majon’s Advanced Press Release Services deliver the six cornerstones of an effective media relations strategy:
- General Email Press Release Distribution - Your press release will be distributed via email to two distinct lists. The first is a list of over 4,000 media contacts who
have asked to receive our clients’ press releases. These contacts
understand that Majon International is a dependable source of
up-to-the-minute information about products, services, and companies.
- Targeted Email Press Release Distribution - Your press release will also be distributed to a highly targeted list of 200 to 2,000 media contacts
who regularly publish or broadcast stories related to your specific
product, service, or company. These names are gathered from an enormous
database of newspaper, magazine, television, and radio journalists, as
well as influential bloggers. Your press release is delivered to the
in-boxes of precisely those contacts who report on the topic of your
release.
- Web Distribution - Your press
release will be distributed to news release aggregators on the Web,
which delivers value in two ways. First, journalists who prefer to
gather sources via the Web will have easy access to your press release
and contact information. Second, Web distribution delivers valuable
one-way backlinks to your website, which helps to raise your search
engine ranking while delivering direct traffic to your website.
- Professional Writing Services - By
taking advantage of our optional press release WRITING service, you can
be assured that your press release will be professionally written by
experienced writers that will promote your business in ways that appeal
to journalists, reporters and editors. Your press release will be
written similar to a news story, so that overworked reporters can
republish it with little extra effort.
- Press Release Distribution Via Fax -
Our optional fax service ensures that a physical copy of your press
release will get into the right hands. Newspapers and major broadcast
media outlets rely on faxed press releases to find experts and make
editorial decisions. Some newswires rely almost exclusively on faxed
press releases, which often gain widespread distribution.
- Audio Press Release Distribution -
With our optional audio service, your press release is crafted into an
audio package that sounds just like an experienced CNN reporter did a
feature on your press release and business. These audio pr's are
delivered to targeted radio stations using our press release service. In
addition, you can use the audio link as a multimedia element on your
website.
It’s tough to put a dollar value on seeing your company’s
name in print, watching your spokesperson on television, or hearing
your company mentioned on the radio. It’s certain, though, that the
value far exceeds that of any paid advertising you may do. Regular,
effective press releases complement and add value to your other Internet
marketing strategies. In addition to garnering immediate media
attention, Majon’s Advanced Press Release Services ensure that you plant
and nurture the seeds that will bring you valuable media attention in
the weeks, months, and years to come.
Our
Press Release Distribution Database has over 690,000+ press contacts,
UPDATED DAILY with many TARGETED categories, some of these are divided
into TWO very large files for your review!… (Our media database has many
additional categories and subcategories that are not shown within these already very large files.)
Check out our list of additional press release services
that we offer. These include press release writing services, TV and
radio faxed press releases, audio press releases (they sound just like a
CNN reporter) and more!
WE GUARANTEE Your Press Release Success!
Everyone who orders the Advanced-PR
service for their business WILL GET VALUABLE PRESS and MEDIA ATTENTION!
WE GUARANTEE your success! If you don't get any media or press coverage
that YOU know about then just let us know and we will ask you to
make a few changes to your PR news release and then we will redistribute
your updated press release again for FREE!!! That's our GUARANTEE!
Also as a Special Value-Added Service…
For an additional $140 we will FAX your press release
to all the TOP news wire services, news bureaus and news syndicates.
These include: Reuters News Wire, Associated Press International (API),
United Press International (UPI), Times-Mirror News Wire plus over 200
more! Just ONE mention on ANY of these various news wire services
typically results in a minimum of 25 major city newspapers picking up
your press release and story! This FAX service is only available as an additional
media service when purchasing our Advanced-PR service - so if you want
maximum exposure you will want BOTH the email and fax media distribution
services.
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